Dunk Challenge 2017 / Instant Win.
The Dunk Challenge invited cookie lovers to try Oreos in a fun way for a chance to win prizes. To add a touch of the brand’s characteristic playfulness, Oreo wanted to know how to make a splash with an animated way of revealing instructions and asking users to enter information to play.
We turned the challenge into a game of luck where players could enter their code to see whether they’d make the dunk or miss the milk.
Direction artistique / Conception - DA : Coline Vedrenne. CR : Isabel Trevarthen. Agence BBDO